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Client
Hitachi High Technologies America, Inc. (HTA)
Description
Direct mail campaign for Hitachi-HTA's Electron Microscope Division product lines. The goal of the campaign was to raise awareness for Hitachi's new optical wafer inspection systems. The size of the mailing was slightly less than 1,000 and targeted current inspection system customers.
Components
- Direct mail
- Design (all media)
- Lead generation support
- Metrics, measurement, and analysis
- Sales tools
Target Industries
- B2B Products
- Technology
- Semiconductor
Location
- U.S.