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Client
Hitachi High Technologies America, Inc. (HTA)
Description
This robust event marketing campaign created in 2006 for Hitachi-HTA's Semiconductor Equipment Division for the annual Semicon West tradeshow in San Francisco, CA. Items created for the campiagn to create a holistic event package included booth graphics, direct mail, email, and an interactive kiosk featuring product videos and presentations. The kiosk demo was later leveraged by Hitachi to be used as a tool for their sales team.
Components
- Copywriting
- Creative concept development
- Email marketing
- Metrics, measurement, and analysis
- Lead generation support
- Program management
- Programming
- Print design
- Sales tools
- User experience design (UX)
- Tradeshow design and execution
Technologies
- Flash
- Actionscript
Target Industries
- B2B Products
- Technology
- Semiconductor
Location
- U.S.