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Client
Advanced Micro Devices (AMD)
Description
FG SQUARED designed an integrated a digital package that initially let retail sales associates and, ultimately, consumers each become more knowledgeable about the new AMD products. AMD enabled each store to select precisely the promotional items it would use. The kit items AMD made available -- such as a retail associate badge containing Turion™ X2 product messages, monitor toppers, wallpapers, magnets, decals, an in-store banner, and tee shirts -- addressed a variety of ways an individual store could participate in the launch.
Components
- Channel marketing support
- Design (all media)
- Point-of-purchase
- Print design
- Project management
- Sales tools
- Advertising campaigns (print)
Target Industries
- Entertainment
- Consumer Electronics
- Retail
- Technology
Location
- U.S.