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Client
Hitachi High Technologies America, Inc. (HTA)
Description
This online banner ad campaign was launched to promote product awareness of Hitachi’s new 8000-Series Dry Plasma Etcher. The banner ads were placed in online Semiconductor industry journals and targeted at engineers who had previous experience with Hitachi's proven reliability in semiconductor manufacturing equipment. The specific goal of the ad campaign was to drive traffic to Hitachi's website where visitors could learn more about the latest Hitachi equipment and contact a sales representative.
Components
- Advertising campaigns (online)
- Copywriting
- Flash animation
Technologies
- Flash
Target Industries
- Semiconductor
- Technology
- B2B Products