Client: Advanced Micro Devices (AMD)

Project: Promotional Campaigns with AMD/DreamWorks Partnership

With over 8 years experience supporting a broad base of AMD clients, FG SQUARED brings deep understanding of the AMD brand and marketing requirements.

AMD’s first engagement with FG SQUARED in 1999 was to create a point of purchase promotion for Athlon-based computer systems. This award-winning piece featured high impact 3D animation, graphics, and original music. The modular design allowed for future ROI when project media was leveraged into a Pionex Elite version. Additionally, foreign language versions were also created.

Since the release of the Athlon processor, AMD has continually turned to FG SQUARED for brand building, breaking new ground, and using web and interactive marketing programs including:

• Mobile, desktop, and server solutions
• Athlon XP, Duron, Opteron, and Turion
• 32-bit and 64-bit dual-core technology
• Better by Design branding
• Active TV
• DreamWorks Partnership
• Personal Internet Communicator
• Systems builder training
• Channel marketing support
• Online partner toolkit
• Corporate intranet development

Work Samples

Today, FG SQUARED is AMD’s lead agency developing promotional campaigns to support their partnership with DreamWorks. The micro-sites listed below are leveraged across multiple global AMD regions and coordinates with in-store demos, and international print advertising.

Flushed Away *	Over The Hedge	Shrek The Third

* Note: as part of this project we worked with AOL and Mark Burnett Productions.



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