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	The Squared Root Previous Next 0 The Role of Metrics in Driving Interactive Performance Posted by Jason Fellman Jul 9, 2008 11:10:55 AM How does one determine the ROI of social media? If you're using social media as a business tool, or even just considering it, this is probably one of the most head splitting questions you are asking. It also happened to be the central question of our IA08 panel "The Role of Metrics in Driving Interactive Performance". Did we answer the question? I'm not entirely sure if we did, but the panelists (aka The Social Media Dream Team) raised a lot of really good points about the measurement of social media. Read on in our post-conference blog on the subject... Tags: social_media, ia2008, metrics Add a comment Leave a comment on this blog post. There are no comments on this post Post a comment /> Name (required) /> Email Address (required, will not be published) /> Website Address The Squared Root FG SQUARED Company Blog Contributors: Brad Warren Debbie Byers Jim Stedman Steve Golab Jason Fellman Jeff Culbertson Dave Evans Barry Rumac David Lee Cynthia Baker Stuart Wade David Valentino Beth Ranson Mike Chapman Recent Comments Mike Chapman on Interactive Austin 2009 Aaron Bramley on Government Affairs and Social Media Mike Chapman on Creative Capital on the Social Web El Mundo de Mando on Creative Capital on the Social Web Diane on The Concept of Singularity Steve Golab on Government Affairs and Social Media Mike Chapman on Creative Capital on the Social Web Ed Nicholson on Creative Capital on the Social Web Mike Chapman on 150 Million Measurable Results of Interactive Marketing and Social Media Steve Golab on Build your Social Media plan the easy way. Recent Posts Interactive Austin 2009 Web 2.0 for Conferences and Events Social Media Marketing in a Bad Economy Government Affairs and Social Media Creative Capital on the Social Web Social Media Gains Share of Action The Incredible Shrinking World Creating a Powerful and Sustainable Website Vision (.PPT) The Concept of Singularity Build your Social Media plan the easy way. Popular Blog Posts Interactive Austin 2009 Web 2.0 for Conferences and Events Popular Tags social_media interactive social_capital social squared_root business profitability social_commerce facebook interactive_austin media social_networking 2.0 blogs metrics word_of_mouth austin clients marketing technology twittering web commerce branding fg_squared ava_lee bill_fields camp carbon_reduction clickstream conferences corporate dataportability enterprise events excellence film ia2008 lifestreaming npr politics social_bookmarking social_netwroking sxsw the_zone twitter wiki wikis zanerva View all Archives November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008
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