Clickstream is defined as the recording of what a computer user clicks on while surfing the Internet. The data collected from clickstream shows what sites a user visited, what pages within the site they visited, what they clicked on and how long they were there.
The user’s clickstream data can be invaluable to marketers on determining what is of interest to their target demographic, what parts of a site seem to grab their attention, and their Internet habits in general.
During his keynote presentation at the Interactive Austin 2008 symposium, Pete Hayes will be teaching the audience about Clickstream as an alternative to driving traffic to their site and incorporating the data into overall marketing efforts.
As part of his keynote presentation, Hayes will present a Best Buy case study to show how corporations can insert content into consumer buying sites; he will also demonstrate how content can be syndicated into blogshere with a case study from GearLive; and finally, through a AMD game case study, he will show companies how they can intercept their own clickstreams and discover new uses for current visitors. With the AMD game, Hayes and his team were able to generate 3 million unique visitors per month in 90 days.
Not knowing a lot about the topic, I am looking forward to hearing Mr. Hayes' keynote presentation.
Hayes is the Vice President of Corporate Marketing & Communications for Advanced Micro Devices (AMD). Prior to his arrival at AMD in the summer of 2006, Hayes was with SicolaMartin for 11 years. During his time at SicolaMartin, Hayes worked in Business Development and general management roles of their interactive division His client experience includes 3M, AMD, Citrix, Compag, Dell, Freescale, Motorola and Novell.
