If you ever wondered what social commerce's impact is on business, then you will be very interested in Steve Guengerich's keynote presentation tomorrow at the Interactive Austin 2008 conference. Steve, who is the Chief Learning Office at nGenera, will be discussing the intricacies of social commerce and what it means for the companies of today.
Steve is going to take the audience through the “perfect storm” that is Web 2.0 as it brings together globalization, talent and technology. He also will bring into light the necessary redefinition of corporate marketing, as well as the trust that consumers and clients have in companies, brands and individuals.
According to Steve, Wikinomics is the model for leveraging social commerce. He will use case studies to show how early adopters of wikinomics have utilized this social commerce tool in their business and the major impact that it has had on corporate trust and marketing.
Finally, Steve will introduce Interactive Austin 2008 attendees to the next generation enterprise. With the next generation enterprise, companies will be able to source talent both inside and outside the enterprise, as well as allowing the customer to come inside the enterprise to co-innovate.
Mr. Guengerich’s keynote is sure to bring excitement into the audience as he delivers them to the cutting edge of social commerce.
Before joining the C-level ranks at nGenera, Steve was the Director of Information Technology for Bridgepoint Consulting, as well as the President of Perceptive Sciences Corporation. He began his career with Accenture and PriceWaterhouse-Cooper's consulting group where he specialized in advanced technologies.
Steve also is an award-winning writer and has authored eight computer books and articles for publications like Computerworld, eWeek and NetworkWorld.
