The Squared Root - FG Squared's Blog

If you ever wondered what social commerce's impact is on business, then you will be very interested in Steve Guengerich's keynote presentation tomorrow at the Interactive Austin 2008 conference. Steve, who is the Chief Learning Office at nGenera, will be discussing the intricacies of social commerce and what it means for the companies of today.

Steve is going to take the audience through the “perfect storm” that is Web 2.0 as it brings together globalization, talent and technology. He also will bring into light the necessary redefinition of corporate marketing, as well as the trust that consumers and clients have in companies, brands and individuals.

According to Steve, Wikinomics is the model for leveraging social commerce. He will use case studies to show how early adopters of wikinomics have utilized this social commerce tool in their business and the major impact that it has had on corporate trust and marketing.

Finally, Steve will introduce Interactive Austin 2008 attendees to the next generation enterprise. With the next generation enterprise, companies will be able to source talent both inside and outside the enterprise, as well as allowing the customer to come inside the enterprise to co-innovate.

Mr. Guengerich’s keynote is sure to bring excitement into the audience as he delivers them to the cutting edge of social commerce.

Before joining the C-level ranks at nGenera, Steve was the Director of Information Technology for Bridgepoint Consulting, as well as the President of Perceptive Sciences Corporation. He began his career with Accenture and PriceWaterhouse-Cooper's consulting group where he specialized in advanced technologies.

Steve also is an award-winning writer and has authored eight computer books and articles for publications like Computerworld, eWeek and NetworkWorld.

Twitter. If you consider yourself in the know of all things tech, than you probably have heard of Twitter. It seems to be popping up everywhere nowadays. Friends letting friends know what they are doing, giving insight to feelings on a certain topic, arranging plans for the weekend or even commenting on the article they are currently reading.

Even though Twitter was created for personal use, friends sending quick micro messages to friends; it is really starting to take off as a business tool. It lets companies update its followers on exciting news, new blogs, schedule changes, or just what the employees of that company are up to that day. Companies are also using Twitter to share and connect with others to listen to what is being talked about, in order to gain business intelligence and consumer insights.

Twitter has also taken off as a conference tool, allowing attendees to update their followers on all the interesting topics and speakers that they are encountering at the conference.

I have personally found myself addicted to Twitter lately, and get disappointed when I am not receiving tweets. Twitter gives me that wonderful “in the know” feeling; that great feeling of knowing that you can intelligently participate in almost all the conversations that are occurring around you. By having carefully chosen who I am following, I have a better understanding of what is going on in the political world, the interactive world and the social world (mostly my social world here in Austin).

If you haven’t experienced a tweet, I suggest you check out twitter and see what have you been missing in the world today.

Social commerce, the use of social media in business, is putting companies on an even playing field; and the companies that aren't getting on board are going to find themselves falling behind the competition.

Think about it - social media is everywhere! Wiki-ing, blogging, podcasting, twittering, FaceBooking, and MySpacing - this is how the world is communicating now. And if your company isn't playing along, your message is less likely to reach your target audience. For this reason, major corporations, like Austin-based Dell, Intel and AMD are integrating social networking and other social media into their marketing plans.

To help companies get to where they need to be, interactive professionals in Austin that understand the power of social media in today's world have converged to create Interactive Austin 2008. This forum which takes place on June 19th, is an event dedicated to educating companies on the advantages of Social Commerce, the importance of it in the rapidly changing corporate environment, and how to harness its power for profitability.

The event will feature two prominent keynote speakers. Brian Magierski, Co-Founder and Chief Development Officer of nGenera Corporation, will speak on "Social Commerce and It's Impact on Business." While the Vice President of Corporate Marketing & Communications for AMD, Pete Hayes, will speak on "Get into the Click Stream: An Alternative to Driving Traffic to Your Site." Aside from the keynote speakers, this will be a day full of educational and informative panel discussions and case study presentations from Austin's social media experts.

If you have a company, it would be a wise decision to attend Interactive Austin 2008. For more information about it, check it out online at http://www.interactiveaustin2008.com.

We will see you there!