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The Role of Metrics in Driving Interactive Performance

Posted by Jason Fellman Jul 9, 2008

How does one determine the ROI of social media?

If you're using social media as a business tool, or even just considering it, this is probably one of the most head splitting questions you are asking. It also happened to be the central question of our IA08 panel "The Role of Metrics in Driving Interactive Performance".

Did we answer the question? I'm not entirely sure if we did, but the panelists (aka The Social Media Dream Team) raised a lot of really good points about the measurement of social media.

Read on in our post-conference blog on the subject...

0 Comments 1 References Permalink Tags: social_media, ia2008, metrics

Social Commerce: Word of Mouth, applied to Business

Posted by Dave Evans May 31, 2008

The subject of "social commerce" -- social media applied to business and specifically to commerce-related transactions and customer processes -- is gaining in recognition as a significant tool in the standard business toolbox. For example, of the top 100 retailers with online operations, 50 are using the Bazaarvoice social commerce platform. Powering these commerce applications is, at the core, social media: digital word of mouth turned media, produced and presented by current customers for consumption for consumption by potential ones.

If you're wondering about who is using social media -- and in particular experiencing it in the context of a purchase -- the answer is "everyone," a point driven home in a recent Universal McCann study. It's basically a given that if you sell it, someone else is talking about what happened after they bought it. That conversation is being tapped and inserted into the purchase funnel, right in between your ad (awareness) and the check out (point of sale).

The rise of social media good news for those brands with a tight link between Marketing--where the expectation is set, and Operations, where the promise is delivered on. These are just some of the topics I'll be speaking about at the upcoming Interactive Austin conference in June. I hope to see you there. In the meantime, let me about your experience with social media and its use in your company.

0 Comments 0 References Permalink Tags: business, clients, commerce, interactive, media, metrics, word_of_mouth, social_media, profitability, squared_root

Interactive Social Media Metrics and Parenthood

Posted by Steve Golab Mar 7, 2008

This evening I stumbled upon some research findings that each of you who are parents will surely relate to. Namely 91% of mothers prefer to purchase brands that other moms have recommended.

Wow, that is a powerful idea! As marketers, we spend so much on traditional media and new media, and in the end, the buyer's purchasing decision is most heavily influenced by referrals that occur on a personal level rather than originating from your tightly controlled marketing message. I am speaking about the thickest root of any truly successful business, namely word of mouth from a current or former Client and Customer.

With that in mind, I'd like to introduce a video you may find interesting. Dave Evans was recently interviewed as part of a South by Southwest Interactive (SXSWi) Festival promotion. Dave is our own FG SQUARED Social Media Practice Director and a very close friend of mine. I wanted to share this interview with you because I find it very timely and relevant to innovative business folk. Perhaps the biggest question I continue to face is "How should I measure the ROI impact of interactive social media?" Dave is a forerunner in this kind of thinking so I thought you should hear more about what he has to say:

http://blip.tv/file/701835/

After watching the full 20 minutes of Dave's interview, I'd love to know what you are thinking. Even if all you have to share is a chuckle about the Red Bull he is chugging throughout the interview.

1 Comments Permalink Tags: squared_root, profitability, social_media, metrics, motherhood

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The Role of Metrics in Driving Interactive Performance

Social Commerce: Word of Mouth, applied to Business

Interactive Social Media Metrics and Parenthood

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The Squared Root - FG Squared's Blog
	The Squared Root 3 Posts tagged with the metrics tag 0 The Role of Metrics in Driving Interactive Performance Posted by Jason Fellman Jul 9, 2008 How does one determine the ROI of social media? If you're using social media as a business tool, or even just considering it, this is probably one of the most head splitting questions you are asking. It also happened to be the central question of our IA08 panel "The Role of Metrics in Driving Interactive Performance". Did we answer the question? I'm not entirely sure if we did, but the panelists (aka The Social Media Dream Team) raised a lot of really good points about the measurement of social media. Read on in our post-conference blog on the subject... 0 Comments 1 References Permalink Tags: social_media, ia2008, metrics 0 Social Commerce: Word of Mouth, applied to Business Posted by Dave Evans May 31, 2008 The subject of "social commerce" -- social media applied to business and specifically to commerce-related transactions and customer processes -- is gaining in recognition as a significant tool in the standard business toolbox. For example, of the top 100 retailers with online operations, 50 are using the Bazaarvoice social commerce platform. Powering these commerce applications is, at the core, social media: digital word of mouth turned media, produced and presented by current customers for consumption for consumption by potential ones. If you're wondering about who is using social media -- and in particular experiencing it in the context of a purchase -- the answer is "everyone," a point driven home in a recent Universal McCann study. It's basically a given that if you sell it, someone else is talking about what happened after they bought it. That conversation is being tapped and inserted into the purchase funnel, right in between your ad (awareness) and the check out (point of sale). The rise of social media good news for those brands with a tight link between Marketing--where the expectation is set, and Operations, where the promise is delivered on. These are just some of the topics I'll be speaking about at the upcoming Interactive Austin conference in June. I hope to see you there. In the meantime, let me about your experience with social media and its use in your company. 0 Comments 0 References Permalink Tags: business, clients, commerce, interactive, media, metrics, word_of_mouth, social_media, profitability, squared_root 1 Interactive Social Media Metrics and Parenthood Posted by Steve Golab Mar 7, 2008 This evening I stumbled upon some research findings that each of you who are parents will surely relate to. Namely 91% of mothers prefer to purchase brands that other moms have recommended. Wow, that is a powerful idea! As marketers, we spend so much on traditional media and new media, and in the end, the buyer's purchasing decision is most heavily influenced by referrals that occur on a personal level rather than originating from your tightly controlled marketing message. I am speaking about the thickest root of any truly successful business, namely word of mouth from a current or former Client and Customer. With that in mind, I'd like to introduce a video you may find interesting. Dave Evans was recently interviewed as part of a South by Southwest Interactive (SXSWi) Festival promotion. Dave is our own FG SQUARED Social Media Practice Director and a very close friend of mine. I wanted to share this interview with you because I find it very timely and relevant to innovative business folk. Perhaps the biggest question I continue to face is "How should I measure the ROI impact of interactive social media?" Dave is a forerunner in this kind of thinking so I thought you should hear more about what he has to say: http://blip.tv/file/701835/ After watching the full 20 minutes of Dave's interview, I'd love to know what you are thinking. Even if all you have to share is a chuckle about the Red Bull he is chugging throughout the interview. 1 Comments Permalink Tags: squared_root, profitability, social_media, metrics, motherhood The Squared Root FG SQUARED Company Blog Contributors: Brad Warren Debbie Byers Jim Stedman Steve Golab Jason Fellman Jeff Culbertson Dave Evans Barry Rumac David Lee Cynthia Baker David Valentino Beth Ranson Recent Comments Steve Golab on Social Networking Saves the Planet?! Steve Golab on The Innovative World of Social Commerce SteveG on The Innovative World of Social Commerce Steve Golab on Red Bull Gives FG SQUARED Wings Kyle Greenan on Facebook and the Business World Gary Gregory on Facebook and the Business World CNote on Our Future is Up to Us Steve Golab on My Tag Cloud Paul Walhus on How do you want to aggregate your content? Chris Mina on My Tag Cloud Recent Posts Social Networking Saves the Planet?! 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