This evening I stumbled upon some research findings that each of you who are parents will surely relate to. Namely 91% of mothers prefer to purchase brands that other moms have recommended.
Wow, that is a powerful idea! As marketers, we spend so much on traditional media and new media, and in the end, the buyer's purchasing decision is most heavily influenced by referrals that occur on a personal level rather than originating from your tightly controlled marketing message. I am speaking about the thickest root of any truly successful business, namely word of mouth from a current or former Client and Customer.
With that in mind, I'd like to introduce a video you may find interesting. Dave Evans was recently interviewed as part of a South by Southwest Interactive (SXSWi) Festival promotion. Dave is our own FG SQUARED Social Media Practice Director and a very close friend of mine. I wanted to share this interview with you because I find it very timely and relevant to innovative business folk. Perhaps the biggest question I continue to face is "How should I measure the ROI impact of interactive social media?" Dave is a forerunner in this kind of thinking so I thought you should hear more about what he has to say:
After watching the full 20 minutes of Dave's interview, I'd love to know what you are thinking. Even if all you have to share is a chuckle about the Red Bull he is chugging throughout the interview.
