Inside FG SQUARED: The Squared Root : Tags : word_of

The subject of "social commerce" -- social media applied to business and specifically to commerce-related transactions and customer processes -- is gaining in recognition as a significant tool in the standard business toolbox. For example, of the top 100 retailers with online operations, 50 are using the Bazaarvoice social commerce platform. Powering these commerce applications is, at the core, social media: digital word of mouth turned media, produced and presented by current customers for consumption for consumption by potential ones.

If you're wondering about who is using social media -- and in particular experiencing it in the context of a purchase -- the answer is "everyone," a point driven home in a recent Universal McCann study. It's basically a given that if you sell it, someone else is talking about what happened after they bought it. That conversation is being tapped and inserted into the purchase funnel, right in between your ad (awareness) and the check out (point of sale).

The rise of social media good news for those brands with a tight link between Marketing--where the expectation is set, and Operations, where the promise is delivered on. These are just some of the topics I'll be speaking about at the upcoming Interactive Austin conference in June. I hope to see you there. In the meantime, let me about your experience with social media and its use in your company.

0 Comments 0 References Permalink Tags: business, clients, commerce, interactive, media, metrics, word_of_mouth, social_media, profitability, squared_root

I am not someone who serves as a walking advertisement for just anyone or any cause. But given next weekend is father's day, I thought now is perhaps the best time to share Bamboo Originals (http://bamboooriginals.com/), a t-shirt business owned by my father Len Golab. The mission of his business is to provide his customer with the finest Bamboo T-shirts and clothing to wear and enjoy. He believes after you learn about the natural properties of bamboo fiber, and especially once you feel its softness, you will never want to wear anything else.

Many of us are very particular when it comes to the clothing we wear and the car we drive. In many ways, our individual purchasing decisions send a message to those you share a relationship with. Indeed our purchasing decisions communicate and make an impact with the world.

Our Future is Up to Us - these are the six simple words printed on a t-shirt gifted by my father to celebrate my 35^th birthday last weekend. Given the acceleration of personal change in my life right now, these words resonate and are reinforcing my sense of purpose right now. Dad, thank you very much. I really appreciate this gift and wanted to share with you publicly.

Let me assure you, a shirt like this makes a great father's day gift. If you are thinking about buying one for that special dad in your life, here's where I recommend you go.

http://bamboooriginals.com/products/?view=product&pid=61

Bamboo is a sustainable resource, which thrives naturally without pesticides and is 100% bio-degradable. Naturally anti-bacterial because of its bio-agent "bamboo kun", that prevents bacteria from cultivating on it. It has unusual breathing ability, because of its hollow fiber which keeps you cool, comfortable and will never cling to your skin. It doesn't retain odors either due to its moisture ventilation properties. Its uncommon softness gives it a silky feel that you will love.

1 Comments 0 References Permalink Tags: our_future_is_up_to_us, word_of_mouth, soical_media, social, media, ava_lee

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The Squared Root - FG Squared's Blog
	The Squared Root 2 Posts tagged with the word_of_mouth tag 0 Social Commerce: Word of Mouth, applied to Business Posted by Dave Evans May 31, 2008 The subject of "social commerce" -- social media applied to business and specifically to commerce-related transactions and customer processes -- is gaining in recognition as a significant tool in the standard business toolbox. For example, of the top 100 retailers with online operations, 50 are using the Bazaarvoice social commerce platform. Powering these commerce applications is, at the core, social media: digital word of mouth turned media, produced and presented by current customers for consumption for consumption by potential ones. If you're wondering about who is using social media -- and in particular experiencing it in the context of a purchase -- the answer is "everyone," a point driven home in a recent Universal McCann study. It's basically a given that if you sell it, someone else is talking about what happened after they bought it. That conversation is being tapped and inserted into the purchase funnel, right in between your ad (awareness) and the check out (point of sale). The rise of social media good news for those brands with a tight link between Marketing--where the expectation is set, and Operations, where the promise is delivered on. These are just some of the topics I'll be speaking about at the upcoming Interactive Austin conference in June. I hope to see you there. In the meantime, let me about your experience with social media and its use in your company. 0 Comments 0 References Permalink Tags: business, clients, commerce, interactive, media, metrics, word_of_mouth, social_media, profitability, squared_root 1 Our Future is Up to Us Posted by Steve Golab May 31, 2008 I am not someone who serves as a walking advertisement for just anyone or any cause. But given next weekend is father's day, I thought now is perhaps the best time to share Bamboo Originals (http://bamboooriginals.com/), a t-shirt business owned by my father Len Golab. The mission of his business is to provide his customer with the finest Bamboo T-shirts and clothing to wear and enjoy. He believes after you learn about the natural properties of bamboo fiber, and especially once you feel its softness, you will never want to wear anything else. Many of us are very particular when it comes to the clothing we wear and the car we drive. In many ways, our individual purchasing decisions send a message to those you share a relationship with. Indeed our purchasing decisions communicate and make an impact with the world. Our Future is Up to Us - these are the six simple words printed on a t-shirt gifted by my father to celebrate my 35^th birthday last weekend. Given the acceleration of personal change in my life right now, these words resonate and are reinforcing my sense of purpose right now. Dad, thank you very much. I really appreciate this gift and wanted to share with you publicly. Let me assure you, a shirt like this makes a great father's day gift. If you are thinking about buying one for that special dad in your life, here's where I recommend you go. http://bamboooriginals.com/products/?view=product&pid=61 Bamboo is a sustainable resource, which thrives naturally without pesticides and is 100% bio-degradable. Naturally anti-bacterial because of its bio-agent "bamboo kun", that prevents bacteria from cultivating on it. It has unusual breathing ability, because of its hollow fiber which keeps you cool, comfortable and will never cling to your skin. It doesn't retain odors either due to its moisture ventilation properties. Its uncommon softness gives it a silky feel that you will love. 1 Comments 0 References Permalink Tags: our_future_is_up_to_us, word_of_mouth, soical_media, social, media, ava_lee The Squared Root FG SQUARED Company Blog Contributors: Brad Warren Debbie Byers Jim Stedman Steve Golab Jason Fellman Jeff Culbertson Dave Evans Barry Rumac David Lee Cynthia Baker David Valentino Beth Ranson Recent Comments Steve Golab on Social Networking Saves the Planet?! Steve Golab on The Innovative World of Social Commerce SteveG on The Innovative World of Social Commerce Steve Golab on Red Bull Gives FG SQUARED Wings Kyle Greenan on Facebook and the Business World Gary Gregory on Facebook and the Business World CNote on Our Future is Up to Us Steve Golab on My Tag Cloud Paul Walhus on How do you want to aggregate your content? Chris Mina on My Tag Cloud Recent Posts Social Networking Saves the Planet?! 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