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Client
University Federal Credit Union (UFCU)
Description
The main campaign promotion we developed was a video contest that participants could enter to win $500: “Show us what you would do with $20.09.” Get it? 2009... $20.09?
But the challenge remained: how to generate buzz and encourage engagement around this simple concept? That’s when our own David Lee offered to eat on a budget of $20.09 for 20 days (< 99 cents a day!) and document his journey through videos, pictures, and a blog, in an effort to drive traffic to the $20.09 campaign landing page.
Components
- Advertising campaigns (online)
- Blogs and wikis
- Brand building
- Content development
- Creative concept development
- Design (all media)
- Social channel development
- Lead generation support
- Metrics, measurement, and analysis
- Online events
- Social media marketing
- Flexible staffing
Target Industries
- Banking
- B2B Products
- Marketing/Advertising
Location
- Austin, TX