Hitachi selected FG SQUARED to create a new website that conveyed a unified brand for newly organized Hitachi High Technologies America and its seven diverse business units.

FG SQUARED conducted research and designed an information framework for content that allowed end-users to easily access relevant information. The design included a scalable site architecture and back-end applications that facilitate user administration and content management.

Since that initial site unification, FG SQUARED has taken Hitachi through several redesign phases and various functionality enhancements. FG SQUARED remains Hitachi's primary resource for site maintenance and updates. Currently we are working on a content refresh project that includes SEO enhancements and a support-related blog.

In a subsequent website marketing effort, Hitachi sought to use the website to position themselves as thought leaders in the Electron Microscope industry and to generate sales leads. As part of the effort to achieve these goals, FG SQUARED designed a direct email promotion that drove customers and qualified prospects to a specially designed page on the site. Visitors generated by the campaign were prompted to provide contact and other valuable information in order to qualify for a prize giveaway. The program was viewed as a huge success when it generated 100 qualified respondents in less than 20 minutes after launching the email, and immediately prompted a request to publish a customer paper to the site.