It's All About Engagement

Consumers are connected. They spend time evaluating potential purchases in person-to-person, but not necessarily "in-person" conversations. They validate thoughts together. When they buy things they talk about what happened. They have robust networks through which they share experiences, forming the basis for the next round of purchases. They engage with the brands they like along with the messages that convey their essence.

Yet, the majority of the advertising remains "tell" and "push" oriented. Persuasive effort is focused heavily on the awareness and purchase phases of the buying cycle. Consider TV: it's ubiquitous, and therefore a powerful "reach" tool. But it's a one-way channel, a "let me tell you" approach that can miss contemporary consumers seeking a more participative role in what's new, what works, and what they've got to have. Historically, the mix bias in favor of awareness and purchase is understandable: It used to be difficult if not impossible to join "water-cooler" conversations on any significant, reliable, or quantifiable scale. Consideration—occurring between awareness and purchase--was off-limits. Now with the web, email, instant messenger (think Southwest Airlines' Ding!), mobile phones and SMS, consumers will come to you to do research. For savvy marketers this opens up "consideration" opportunities in the buying cycle.
Download white paper

---

What We Do

At FG SQUARED, we will convert both your long and short term growth plans into a series of tactical marketing programs which will help grow your business on a daily basis while building the foundation for long-term market share growth and dominance.

Our client's growth objectives are facilitated by internet technology and form the basis for interactive marketing processes. Thus, each component of a go-to-market plan has an interactive component, that can be as basic as driving the recipient of a product brochure to the company's website, or as complex as a large scale social network.

Our recommendations are formed by taking a holistic approach to understanding our client's comprehensive business requirements and how to best work within the framework of the unique organizational dynamics at play. Our recommendations also address the following:

• Communicating the right message to the right audience at the right time using the right tool
• Leveraging our client's existing marketing tools, resources, and digital media
• Integration of interactive and offline marketing programs
• Performance metrics and data gathering methods
• Budgets, schedules, and resource assignments

---

What We Believe

FG SQUARED has grown its business by adhering to a set of core values. We are dedicated to:

• Building long term relationships
• Meeting our commitments
• Delivering quality work that is on target, on time and within budget
• Innovating constantly
• Solving problems creatively
• Efficiency
• Treating everyone with honesty and respect
• Trusting and looking out for each other
• Building a safe, fair and cooperative work environment
• Celebrating successes along the way