Motorola needed to migrate many disparate content management systems into a single new CMS tool, and to standardize all related information across their web properties.

FG SQUARED moved quickly to help transition this long-standing client from a decentralized content method to a single, centralized pool of products and services. Our job was to unite a vast number of websites, content, content owners, platforms, products, and services into one unified site.

Beginning with a discovery phase, FG SQUARED implemented propritary technical tools to inventory all site properties to be migrated, identifying content types and URLs. Armed with this data, we were able to put together a migration timeline that included a phased launch approach beginning with North America and continues today with International sites.

FG SQUARED supported Motorola throughout the North America migration with planning and execution efforts. Knowing that pre-existing content would need to be updated to fit within the constructs of new design templates and that new content would need to be created to fill gaps between old templates and new, FG SQUARED built a web application to audit all content against new site guidelines. Content audited by this tool was synched up with automated scripts and migrated into a newly-implemented Vignette CMS.

FG SQUARED bore the responsibility of learning this new CMS and was able to scale and train resources rapidly to meet the large production need of the project.

Filling resource gaps at Motorola, FG SQUARED provided project management, copywriting, technical consulting, graphics support, data collection, content management, data entry, CMS training, and tools to expedite content change requests.

Over a thirteen-month timeframe, FG SQUARED directed the project, moving 20,000 URLs, 3,500 web pages, and thirteen sites — all formerly using disparate systems — into a single, functioning North American Business entity.