When Premiere Global Services (PGi) asked FG SQUARED to do a "re-skin" of its popular Irgent.com notifications micro-site, the agency instantly recognized other possibilities for the tool beyond what the Atlanta-based provider of business communications and data services was asking.

FG SQUARED transformed the existing tool into a one-to-one prescription reminder service that the user customizes. At present, consumers can subscribe to alerts that remind them to take their prescription pharmaceuticals — which prescription, how much to take, and when. The custom tool sends alerts using any (or all) of several user-selected delivery methods: mobile or landline phone (voice or text), or e-mail.

Although FG SQUARED built the site at present to serve solely as a medical alert service, the site can easily be re-skinned later to serve as a larger portal, incorporating several additional user-customized tools like billing reminders, insurance account services, pharmaceutical information, "pre-patient care" reminders, and more.

Within a targeted industry, PGiNotify Meds addresses the initial, specific project need — a consumer prescription reminder service — but also serves as a cost-effective application the client can easily customize and expand.