April 23, 2009 —
FG SQUARED, a full-service, interactive agency with a fifteen year history of delivering bottom-line results for Fortune 500 clients, announces the creation of three animated commercials for Callaway Golf Interactive. The commercials are currently airing on the Golf Channel nationally and in the markets of San Diego, Phoenix and Minneapolis.
The commercials were created using a combination of video and 3D animation, and feature striking close-ups of Callaway equipment that stand out against a black background. The commercials were created to advertise Callaway Pre-Owned & Outlet and represent the first series of broadcast commercials for the Austin-based FG SQUARED.
"FG SQUARED was a pleasure to work with on our TV production project," said Callaway Golf Interactive representative, Ashley Boening. "We had an aggressive timeline (6 weeks) and limited budget. Even with these restrictions, they delivered a quality final product that was on budget and ahead of schedule."
"We are really enjoying our work with Callaway Interactive, as well as having the opportunity to get back to our roots with rich media," said Steve Golab, president & CEO of FG SQUARED. "Back in the 1990's, we built our reputation as a producer of high impact multimedia. It's nice to finally have the global technology infrastructure in place to truly integrate rich media into the website user experience."
About FG SQUARED Interactive Marketing
Founded in Austin in 1994, FG SQUARED is a full-service interactive marketing firm merging experience, insight and agility to deliver powerful campaigns, tools and results. Focused on strategies that enable clients to strengthen customer relationships, increase revenue, and reduce costs, FG SQUARED’s clients include Advanced Micro Devices (AMD), American Campus Communities, Hitachi, Shell Oil Co., Motorola, Premiere Global Services, and Callaway Golf. To learn more about how FG SQUARED creates compelling brand experiences through strategic consulting, web and interactive, design and production, and social media solutions, log on to www.fg2.com.