FG SQUARED converts business goals and objectives into actionable marketing and marketing communications strategies, plans and tactics designed to help clients communicate effectively and develop ongoing profitable relationships with target markets. Defining a winning strategy is only the beginning. To succeed, that strategy needs to be put into action. Tactical expertise across marketing channels is an established capability at FG SQUARED. We offer a suite of cost-effective solutions designed to meet your particular needs and requirements.

Branding and Strategy

• Branding
• Marketing plans
• Marketing communications plans
• Measurement and evaluation
• Research
• Repositioning
• Messaging

Web and Interactive

• Web sites and social networks
• Program and content management
• Social media, naturally viral elements, and peer referrals
• Blogs and wikis
• Search marketing
• Online advertising and lead generation
• Webinars and online events
• E-newsletters
• Ajax and RSS
• Podcasting
• CD ROM and DVD

Design and Production

• Video, Flash, 3D animation, and graphics
• Print collateral and environmental media
• Identity
• Business presentations
• Copywriting
• Music and voice-over

Event Marketing

• Pre-event marketing
• Event "experience" design and execution
• Post-event follow-up and results tracking

Advertising and Direct Marketing

• Ad concept and design
• Email campaigns
• Direct mail
• Results tracking