You don’t need an MBA to know the bottom line in business is about profit and performance.

That’s why “Be The Bottom Line” currently serves as my office-hours mantra.

Be The Bottom Line.

In a metaphysical sense, being the bottom line requires training that unites the body and mind – not to mention a fusion of eastern and western ideologies.

Be The Bottom Line.

Four little words that say so much about FG SQUARED. This yin-and-yang microthought neatly summarizes the holistic viewpoint we bring to our clients — visionary people in organizations that are market leading — willing to examine and adopt new interactive tools to create a faster track to profitability.

If you’re a business leader — someone responsible for making sure your company competes at the highest levels — I’m sure you are constantly considering new ways to increase sales, reduce cost or improve productivity. Perhaps for you, the role of Corporate Marketing is already shifting to a profit center rather than a pure cost center.

Innovative social media technologies like social networks, podcasting, mobile messaging (SMS), and collaborative tools can be applied to make new connections at a fraction of the cost of traditional creative media. And when executed intelligently with passion, it is possible to dramatically increase overall marketing communications effectiveness.

Ultimately, though, it’s through integrated thinking that you can fully harness the power of interactive marketing. And that’s when the FG SQUARED mantra begins.

I’ll delve deeper into context in my upcoming articles. In the meantime, welcome to The SQUARED Root!