How does one determine the ROI of social media?
If you’re using social media as a business tool, or even just considering it, this is probably one of the most head splitting questions you are asking. It also happened to be the central question of our IA08 panel “The Role of Metrics in Driving Interactive Performance”.
Did we answer the question? I’m not entirely sure if we did, but the panelists (aka The Social Media Dream Team) raised a lot of really good points about the measurement of social media.
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