http://www.fg2.com/squaredroot/2008/07/28/the-logo-is-not-the-brand/ If you find yourself so afflicted and in desperate need of rescue, let us help you do more with less with The MacGyver, FG SQUARED's solution that could save your butt by using good old-fashioned ingenuity in record time. Fri, 11 Nov 2011 06:36:03 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fg2.com/squaredroot/2008/07/28/the-logo-is-not-the-brand/comment-page-1/#comment-68 Mike Chapman Sat, 04 Oct 2008 16:15:53 +0000 http://www.fg2.com/wp_squaredroot/?p=65#comment-68 <p>Hey, Jeff. I read this earlier and completely get what you're saying about the logo not being the brand at all (Though I personally am a big fan of well done logos.) I just posted about Tom Peters who spends a lot of time thinking, writing and talkign about branding. He makes a comment that your rolodex is your brand. In the 2.0 world that would include your online network and, as you point out, how well you take care of that network by listening and responding to the individuals in it would influence the perception of your brand. New tools do allow for us to do so in a much more personal way. Great post.</p> Hey, Jeff. I read this earlier and completely get what you’re saying about the logo not being the brand at all (Though I personally am a big fan of well done logos.) I just posted about Tom Peters who spends a lot of time thinking, writing and talkign about branding. He makes a comment that your rolodex is your brand. In the 2.0 world that would include your online network and, as you point out, how well you take care of that network by listening and responding to the individuals in it would influence the perception of your brand. New tools do allow for us to do so in a much more personal way. Great post.

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