Comments on: Corporate Evaluations of Social Media http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/ If you find yourself so afflicted and in desperate need of rescue, let us help you do more with less with The MacGyver, FG SQUARED's solution that could save your butt by using good old-fashioned ingenuity in record time. Fri, 11 Nov 2011 06:36:03 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Steve Golab http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/comment-page-1/#comment-60 Steve Golab Sun, 14 Sep 2008 17:34:09 +0000 http://www.fg2.com/wp_squaredroot/?p=57#comment-60 <p>David, </p><p></p><p>Thanks for your insights around the complex buying process and integration of social media technologies with core business processes. As a business leader, it is important to also keep in mind that the buying decision is only the first half of the battle. The second half is you adoption strategy - ie, how are real people motivated to use these new tools - motivations like achievement, control, power, security, freedom come to mind.</p><p></p><p>By the way, thought you might want to take a look at this post where Tim Walker cited you on his blog http://budurl.com/u9jf. We should all get together sometime.</p><p></p><p>Steve</p><p></p> David,

Thanks for your insights around the complex buying process and integration of social media technologies with core business processes. As a business leader, it is important to also keep in mind that the buying decision is only the first half of the battle. The second half is you adoption strategy – ie, how are real people motivated to use these new tools – motivations like achievement, control, power, security, freedom come to mind.

By the way, thought you might want to take a look at this post where Tim Walker cited you on his blog http://budurl.com/u9jf. We should all get together sometime.

Steve

]]> By: Peter Fleckenstein http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/comment-page-1/#comment-59 Peter Fleckenstein Thu, 11 Sep 2008 17:36:18 +0000 http://www.fg2.com/wp_squaredroot/?p=57#comment-59 <p>Great post David.</p><p></p><p>The issue I have seen most overlooked when the business side and the IT side of any organization comes "together" is the perception (or recognized value) that one views the other from.</p><p></p><p>I have worked with numerous companies to assess the value of IT to the business. The "IT as cost center" mentality is still strongly entrenched across a wide range of industries. When business and IT groups are put through a detailed survey assessing what the perceived value each side brings to the table is - the gap between perceptions from each side is astonishing.</p><p></p><p>The common set of grounds you laid out - increased sales, reduce costs, and improve productivity - is absolutely spot on.</p><p></p><p>"Building alignment among the different groups around a shared set of business goals is a critical factor in the success of a social media program." is also spot on. </p><p></p><p>I would add that in order to build alignment of the different groups, the most important factor in the success of any program is to first understand the perception gap of groups and people within. In doing so you set the foundation for robust collaboration and metrics for continued growth and profitability.</p><p></p><p>Best wishes!</p><p>Peter</p> Great post David.

The issue I have seen most overlooked when the business side and the IT side of any organization comes “together” is the perception (or recognized value) that one views the other from.

I have worked with numerous companies to assess the value of IT to the business. The “IT as cost center” mentality is still strongly entrenched across a wide range of industries. When business and IT groups are put through a detailed survey assessing what the perceived value each side brings to the table is – the gap between perceptions from each side is astonishing.

The common set of grounds you laid out – increased sales, reduce costs, and improve productivity – is absolutely spot on.

“Building alignment among the different groups around a shared set of business goals is a critical factor in the success of a social media program.” is also spot on.

I would add that in order to build alignment of the different groups, the most important factor in the success of any program is to first understand the perception gap of groups and people within. In doing so you set the foundation for robust collaboration and metrics for continued growth and profitability.

Best wishes!

Peter

]]> By: Tim Walker http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/comment-page-1/#comment-57 Tim Walker Wed, 10 Sep 2008 20:30:13 +0000 http://www.fg2.com/wp_squaredroot/?p=57#comment-57 <p>Good post. I think that a lot of social-media devotees would nod their heads at this and say, "Okay, but what's new about any of this?" But these early/avid adopters (I'm one of them) are like early radio enthusiasts, or the people who bought Altair computers in the mid-1970s: their passion is great, but social media won't "grow up" until it percolates across the broader culture -- and particularly the broader business culture.</p><p></p><p>Your sober take here is one more step in helping social media carry out its migration from Early-Adopter-Land to the corporate mainstream.</p> Good post. I think that a lot of social-media devotees would nod their heads at this and say, “Okay, but what’s new about any of this?” But these early/avid adopters (I’m one of them) are like early radio enthusiasts, or the people who bought Altair computers in the mid-1970s: their passion is great, but social media won’t “grow up” until it percolates across the broader culture — and particularly the broader business culture.

Your sober take here is one more step in helping social media carry out its migration from Early-Adopter-Land to the corporate mainstream.

]]> By: David J. Neff http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/comment-page-1/#comment-56 David J. Neff Wed, 10 Sep 2008 19:46:46 +0000 http://www.fg2.com/wp_squaredroot/?p=57#comment-56 <p>It's funny that you mention IT. Most Social Media types completly leave them out of the equation. I know I did when I planned my Social Media Strategy for 07-08. However as long as you have free and clear access to the Cloud you can bypass them a lot of time. You also make a good point that they "IT is generally viewed as the de facto internal expert in all things technological" when in fact this is usually farthest from the truth when it comes to the Web. Someone should do Social Media for IT. </p><p></p><p>- Dave</p> It’s funny that you mention IT. Most Social Media types completly leave them out of the equation. I know I did when I planned my Social Media Strategy for 07-08. However as long as you have free and clear access to the Cloud you can bypass them a lot of time. You also make a good point that they “IT is generally viewed as the de facto internal expert in all things technological” when in fact this is usually farthest from the truth when it comes to the Web. Someone should do Social Media for IT.

- Dave

]]> By: Mike Chapman http://www.fg2.com/squaredroot/2008/09/10/corporate-evaluations-of-social-media/comment-page-1/#comment-55 Mike Chapman Wed, 10 Sep 2008 13:43:12 +0000 http://www.fg2.com/wp_squaredroot/?p=57#comment-55 <p>I like the way you've brought an insider's perspective to the growing role of social media to the decision making process within the enterprise. Your observations are insightful and practical. This is the kind of thinking that should be studied by those of us who are working to convince companies of the benefits to them and their customers of adopting these new forms of communication. </p> I like the way you’ve brought an insider’s perspective to the growing role of social media to the decision making process within the enterprise. Your observations are insightful and practical. This is the kind of thinking that should be studied by those of us who are working to convince companies of the benefits to them and their customers of adopting these new forms of communication.

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