Comments on: 150 Million Measurable Results of Interactive Marketing and Social Media http://www.fg2.com/squaredroot/2008/10/22/150-million-measurable-results-of-interactive-marketing-and-social-media/ If you find yourself so afflicted and in desperate need of rescue, let us help you do more with less with The MacGyver, FG SQUARED's solution that could save your butt by using good old-fashioned ingenuity in record time. Fri, 11 Nov 2011 06:36:03 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Chapman http://www.fg2.com/squaredroot/2008/10/22/150-million-measurable-results-of-interactive-marketing-and-social-media/comment-page-1/#comment-12 Mike Chapman Fri, 24 Oct 2008 16:26:08 +0000 http://www.fg2.com/clearspace/blogs/squared_root/2008/10/22/150-million-measurable-results-of-interactive-marketing-and-social-media#comment-12 Thanks, Stu. I anticipate that FG SQUARED will play a pivotal role in translating some of the successful proof points from the world of political campaigns, where the environment is "all or nothing" and "do or die," to the more process oriented worlds of business, government and non-profit management, especially as it relates to interactive marketing and social media. Cultural resistance, loss of control, security considerations, and a whole variety of cautionary considerations get thrown out the window when there is a hard deadline - election day - and the competition is extreme and fierce. We can show where the lessons learned from Obama, McCain, Clinton and the rest may or may not be applicable in other cases. Thanks, Stu. I anticipate that FG SQUARED will play a pivotal role in translating some of the successful proof points from the world of political campaigns, where the environment is “all or nothing” and “do or die,” to the more process oriented worlds of business, government and non-profit management, especially as it relates to interactive marketing and social media.

Cultural resistance, loss of control, security considerations, and a whole variety of cautionary considerations get thrown out the window when there is a hard deadline – election day – and the competition is extreme and fierce. We can show where the lessons learned from Obama, McCain, Clinton and the rest may or may not be applicable in other cases.

]]> By: Stuart Wade http://www.fg2.com/squaredroot/2008/10/22/150-million-measurable-results-of-interactive-marketing-and-social-media/comment-page-1/#comment-11 Stuart Wade Thu, 23 Oct 2008 16:21:05 +0000 http://www.fg2.com/clearspace/blogs/squared_root/2008/10/22/150-million-measurable-results-of-interactive-marketing-and-social-media#comment-11 Mike, The story of MyBO is fascinating even outside the realm of politics. Surely businesses and others will adopt some of these winning principles to lower the structure (or perceptions of structure), giving their audiences/customers a feeling of connection and purpose that has never before existed in this precise manner. "With every aspect of the website, a consideration was given to how the "on-the-ground" campaign would be enhanced. Not only does the website serve as a tremendous supplement to the fundraising efforts, it has served as a community organizational tool and and central information desk for a wide range of activities." -Another really interesting angle will be how they'll use the site, how they will address/rally the community post-election. "Metrics in politics are pretty straightforward. First, you need money. Money pays staff, money buys paid media, and money hires lawyers to fight legal battles. Money pays for travel and wardrobes." -Do you feel that corporate and not-for-profits are starting to understand just how deeply and precisely metrics can inform them? I'm of the opinion that when it comes to the web2 revolution in metrics, critical mass has not yet occurred. Love the piece. I learned a lot. Stu Mike,
The story of MyBO is fascinating even outside the realm of politics. Surely businesses and others will adopt some of these winning principles to lower the structure (or perceptions of structure), giving their audiences/customers a feeling of connection and purpose that has never before existed in this precise manner.

“With every aspect of the website, a consideration was given to how the “on-the-ground” campaign would be enhanced. Not only does the website serve as a tremendous supplement to the fundraising efforts, it has served as a community organizational tool and and central information desk for a wide range of activities.”

-Another really interesting angle will be how they’ll use the site, how they will address/rally the community post-election.

“Metrics in politics are pretty straightforward. First, you need money. Money pays staff, money buys paid media, and money hires lawyers to fight legal battles. Money pays for travel and wardrobes.”

-Do you feel that corporate and not-for-profits are starting to understand just how deeply and precisely metrics can inform them? I’m of the opinion that when it comes to the web2 revolution in metrics, critical mass has not yet occurred.

Love the piece. I learned a lot. Stu

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