With as much time as I spend working with social media enthusiasts, it’s natural to be somewhat contemplative about the effectiveness of social media networking. Looking back over the past year, I can definitely see where social media networking has been extremely effective for me.
By adding new tools to my pre-existing networking and communications skills, I have exponentially increased my reach and effectiveness in ways that were greatly limited before, geographically and otherwise.
The turning point for me was a decision I made to be more strategic about the use of my time online and to utilize the tools that worked best for me and that I liked the most. After all, if you don’t enjoy doing something, you’re likely not going to be as good at it. This seems to be especially true for social media tools given the many available channels.
Recently I read a blog post titled Thriving on Social Media Network Effects by Chris Garrett. In it he lists the benefits of social networking for him in a clear manner and how he has increased his own effectiveness by sticking to a regimen with his own personal schedule.
During 2008 I moved from cautious participant to enthusiast. I would encourage anyone else who is skeptical to give careful consideration before making a decision not to try using social media tools in their professional lives.
As Chris notes in his post, “You don’t have to live in social media like Chris Brogan or Robert Scoble to benefit from it
”
I’m a huge admirer of Brogan and Scoble. It has been a relief to know that I don’t have to be as “enthusiastic” as them to find my own comfort zone and success.
~ Mike



