The SQUARED Root

Archive for December, 2008

Benefits of Social Media Networks

Posted by Mike Chapman on December 19th, 2008

With as much time as I spend working with social media enthusiasts, it’s natural to be somewhat contemplative about the effectiveness of social media networking. Looking back over the past year, I can definitely see where social media networking has been extremely effective for me.

 

By adding new tools to my pre-existing networking and communications skills, I have exponentially increased my reach and effectiveness in ways that were greatly limited before, geographically and otherwise.

 

The turning point for me was a decision I made to be more strategic about the use of my time online and to utilize the tools that worked best for me and that I liked the most. After all, if you don’t enjoy doing something, you’re likely not going to be as good at it. This seems to be especially true for social media tools given the many available channels.

 

Recently I read a blog post titled Thriving on Social Media Network Effects by Chris Garrett. In it he lists the benefits of social networking for him in a clear manner and how he has increased his own effectiveness by sticking to a regimen with his own personal schedule.

twitter_logo_s.png

Like Garrett, I decided I didn’t need to compete with the most active of the social media enthusiasts.  Using Twitter as a primary networking tool and online business card, I’ve been able to organically grow my personal network, help out a little with some social causes* that I feel strongly about, and increase my business network in very positive ways.

 

During 2008 I moved from cautious participant to enthusiast. I would encourage anyone else who is skeptical to give careful consideration before making a decision not to try using social media tools in their professional lives.

 

As Chris notes in his post, “You don’t have to live in social media like Chris Brogan or Robert Scoble to benefit from it :)

 

I’m a huge admirer of Brogan and Scoble. It has been a relief to know that I don’t have to be as “enthusiastic” as them to find my own comfort zone and success.

 

~ Mike

 

Capital Area Food Bank of Texas

 

Great Content is Key

Posted by Mike Chapman on December 12th, 2008

We spend a lot of time in social media talking about the tools involved. Just this week I was reminded again that great content is really the key.

 

My friend Eileen Smith has been the online editor of TexasMonthly.com for more than a year now. Evan Smith, her boss and no relation to her, had previously brought her in to direct their efforts in social media. Since then, Eileen’s coverage of state and national politics and culture have brought an edge, new insights and a whole lot of new interest to the magazine’s online offerings.

 

Years before, Eileen had created her own blog and had generated a large following by creating great content – she’s a fantastic writer – and having an “anything goes” attitude about comments. The blog literally has been a gathering place for lobbyists, members of the legislature and their staffers, journalists, and anyone else with an interest, something to say and maybe some time to kill.

 

Eileen is a trained journalist with solid political credentials but decided to enter into the blogosphere at a point when it was still very unproven. She chose the name “In The Pink” in reference to the pink granite of which the Texas State Capitol building is constructed.

inthepink blog header.gif

Discussions can get very heated when commenters, often using psuedonyms, discuss politics or other cultural hot buttons. Yet, somehow, the community that makes up the readership always handles its own squabbles and Eileen just keeps cranking out hilarious, insightful, current, and very well written content.

 

Yesterday, as I often do, I typed “inthepink” into my search bar and discovered that Eileen’s blog is now a part of the Texas Monthly family of blogs. I’d heard the rumors, but didn’t know for sure if or when it would happen.

 

Her first post is hilariously titled,“We Are the Blog We’ve Been Waiting For.”

 

In typical Eileen Smith fashion she explains, “(e)verything that you’ve grown to love or come to hate about In the Pink will remain the same. Sure, I suppose that this hand-over could prove to be a “legal risk” to Texas Monthly while providing constant ethical challenges to its well-respected brand, but isn’t that why they have a lawyer on retainer?”

 

This is great, in my opinion, and it’s made possible by the fact that Eileen and a group of guest writers have always provided great content even while being very edgy. It wasn’t enough to simply add a blog that takes risks, it had to be one that is very well done when taking those risks.

 

This kind of strategy might not work for everyone, but in the case of Texas Monthly my betting is that it will pay off very well. I know I’ll be reading.

 

Listening First

Posted by Mike Chapman on December 5th, 2008

Recently I’ve come across two great examples of how representatives of government are actually listening to citizens before formulating policies and programs that will directly impact them. For those of us who are interested in the concept of Government 2.0 and utilizing new tools and technologies in a way that truly democratizes decision making, this is really good news.

 

First, the City of Austin, through its AustinGO initiative, has been reaching out to the community it represents to get input on its new website. By asking citizens what would be most useful in a new website before beginning the process of designing and developing it, city leaders are following a key component of a 2.0 approach. They are listening first. The city is conducting a thorough survey of city employees as well.

AustinGo.gif

 

I’ve pointed out several times on the Squared Root that Austin is the creative capital of the United States. It makes complete sense to harness the knowledge of the entire community by using social media and networking tools and strategies when creating our new website. Who better than the people who use the website regularly and those who will use it in the future to gather input from?

 

On the federal level, The Washington Post ran a story about Tom Daschle, Secretary of HHS designee apparent, utilizing the network that congregates on President-elect Obama’s transition website to solicit input on major health care reform.

 

While this might sound like common sense today some us still remember the situation in 1994, the last time a major health care effort was being contemplated at that level, when the opposite was true.

Daschle from Post.jpg

A task force was formed to craft omnibus legislation that would impact almost every one of us and nearly a fifth of the Gross Domestic Product (GDP). I was a Congressional lobbyist for the American Medical Association in Washington D.C. at the time. Even though my colleagues and I had some great contacts on Capitol Hill and in the administration, we had very little ability to find out what was being done in the task force behind closed doors.

 

Our predicament was being shared by people with much more clout than us, including then U.S. Senator Tom Daschle. Eventually the secretiveness of the approach was a major contributor to the eventual collapse of the bill.

 

To see Daschle now openly solicit input at the beginning of the process is very encouraging and will increase the likelihood of its success. Using social media tools makes total sense to those of us who are already seeing the tremendous value they can add when used in a strategic manner in our businesses and daily lives and at the local, state and federal levels of government.

 

If you would like more information on how FG SQUARED is pioneering efforts in government 2.0 and social media, please comment below or email me at Mike.Chapman@fg2.com or contact me @MikeChapman on twitter.