The SQUARED Root

Posts Tagged ‘amd’

Wesley Faulkner: Social Media Engineer

Posted by Mike Chapman on June 28th, 2009

Can you think of someone in your business or social circle that you’ve seen around for months, you’re not sure who they are, but you feel like you need to know them? Maybe you’re not sure if they are necessarily a future business contact, but you sense you need to introduce yourself just to find out who they are? Wesley Faulkner is that person you see everywhere where there is a gathering of techies or social media enthusiasts. He’s exactly the kind of talented individual who embodies the best of the Austin interactive community and someone I made sure that I got to know.

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In my view, Wesley Faulkner stands out in the Austin community as one our most valued members. He’s an engineer for a major technology company in the city and he’s also a vital member of the group of creatives and techies that make Austin the great community that it is.

You’ll run into Wesley at meetings of the Social Media Club, the Social Media Breakfast, at the Kickball Tweetup, the Austin American Statesman tweetup and just about anywhere you’d find active members of the interactive community. Wesley is literally everywhere. We’ve teased each other that we are stalking each other because we cross paths so often.

Wesley’s bio on Twitter really captures what I think makes him a very important member of the Austin interactive community: “Tech enthusiast and social chameleon. I’m looking for friends not followers. Let’s chat and get to know each other. Search #GTKWW for more.”

Like a lot of us in the social media and interactive community, I have a host of favorite groups I participate in and places online and off where I tend to congregate with people who have similar interests to mine.  It seems that I run into Wesley Faulkner almost everywhere I go; which makes me think I’m attending and joining the right groups. Mainly, though, I’m glad I made the effort to meet Wesley online and in person and to become his friend.

 

Game On!

Posted by Mike Chapman on June 10th, 2009

As part of its Changing the Game initiative, it was announced recently that the AMD Foundation is funding, “Game On!,” a four-week, project-based internship experience in which 20 high school students in Austin, Texas, design and produce socially conscious video games. Game On! is a program put on by the Digital Media Council, one of the industry councils that are a part of the Skillpoint Alliance.

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Students in the Velocity Prep: Game ON! program select issues that affect their local community and develop socially-conscious video games that teach or raise awareness about these issues.  Supported by Austin’s Gendai Games and a team of volunteers from the Chamber of Commerce, the City of Austin, the Digital Media Council and others, students are trained to create their own 2-D video games using Game Salad (http://gamesalad.com/), a game development tool designed for new and experienced game developers alike.

There might still be a need for volunteers who are subject matter experts; people who can present on problems that affect our community, what causes the problems and what the possible solutions for the problems are (and even might be in the future). Also, game developers interested in helping students develop games, testing and providing feedback are needed. If you would like to volunteer, contact Joey Harding,  the Game On! program coordinator, at joehharding@gmail.com.

This is a great way for members of our interactive community to contribute to the well-being of our larger community. Our hats are off to the folks at the AMD Foundation, the Digital Media Council and the Skillpoint Alliance for giving back in such a meaningful and effective way.

 

Clickstream Data as a Marketing Tool

Posted by Beth Ranson on June 10th, 2008

Clickstream is defined as the recording of what a computer user clicks on while surfing the Internet. The data collected from clickstream shows what sites a user visited, what pages within the site they visited, what they clicked on and how long they were there.

The user’s clickstream data can be invaluable to marketers on determining what is of interest to their target demographic, what parts of a site seem to grab their attention, and their Internet habits in general.

During his keynote presentation at the Interactive Austin 2008 symposium, Pete Hayes will be teaching the audience about Clickstream as an alternative to driving traffic to their site and incorporating the data into overall marketing efforts.

As part of his keynote presentation, Hayes will present a Best Buy case study to show how corporations can insert content into consumer buying sites; he will also demonstrate how content can be syndicated into blogshere with a case study from GearLive; and finally, through a AMD game case study, he will show companies how they can intercept their own clickstreams and discover new uses for current visitors. With the AMD game, Hayes and his team were able to generate 3 million unique visitors per month in 90 days.

Not knowing a lot about the topic, I am looking forward to hearing Mr. Hayes’ keynote presentation.

Hayes is the Vice President of Corporate Marketing & Communications for Advanced Micro Devices (AMD). Prior to his arrival at AMD in the summer of 2006, Hayes was with SicolaMartin for 11 years. During his time at SicolaMartin, Hayes worked in Business Development and general management roles of their interactive division His client experience includes 3M, AMD, Citrix, Compag, Dell, Freescale, Motorola and Novell.