The SQUARED Root

Posts Tagged ‘social media club’

Wesley Faulkner: Social Media Engineer

Posted by Mike Chapman on June 28th, 2009

Can you think of someone in your business or social circle that you’ve seen around for months, you’re not sure who they are, but you feel like you need to know them? Maybe you’re not sure if they are necessarily a future business contact, but you sense you need to introduce yourself just to find out who they are? Wesley Faulkner is that person you see everywhere where there is a gathering of techies or social media enthusiasts. He’s exactly the kind of talented individual who embodies the best of the Austin interactive community and someone I made sure that I got to know.

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In my view, Wesley Faulkner stands out in the Austin community as one our most valued members. He’s an engineer for a major technology company in the city and he’s also a vital member of the group of creatives and techies that make Austin the great community that it is.

You’ll run into Wesley at meetings of the Social Media Club, the Social Media Breakfast, at the Kickball Tweetup, the Austin American Statesman tweetup and just about anywhere you’d find active members of the interactive community. Wesley is literally everywhere. We’ve teased each other that we are stalking each other because we cross paths so often.

Wesley’s bio on Twitter really captures what I think makes him a very important member of the Austin interactive community: “Tech enthusiast and social chameleon. I’m looking for friends not followers. Let’s chat and get to know each other. Search #GTKWW for more.”

Like a lot of us in the social media and interactive community, I have a host of favorite groups I participate in and places online and off where I tend to congregate with people who have similar interests to mine.  It seems that I run into Wesley Faulkner almost everywhere I go; which makes me think I’m attending and joining the right groups. Mainly, though, I’m glad I made the effort to meet Wesley online and in person and to become his friend.

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Cynthia Baker: Public Relations 2.0

Posted by Mike Chapman on April 3rd, 2009

If you are attempting to understand the convergence of social media and traditional marketing and communications, you need to know Cynthia Baker, founder of Accolades Public Relations. Cynthia, an early adopter of  social media here in Austin, Texas,  seamlessly navigates the worlds of tight deadlines, precise and well written copy, and accurately sourced information that are standard in the traditional public relations field, with the anything-goes, crowd-sourced, and seemingly impulsive nature of communications on the social web.

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Cynthia is an original co-founder of the Social Media Club and its Austin chapter and she provides invaluable  leadership for the Austin PR and social media communities.  In her role at Accolades, she is extremely effective in bringing public relations to the social web and incorporating social media channels which utilize conversational and relationship-based communications models into her clients’ business practices. Hers’ is one of those “rubber meets the road” PR firms who actually join the conversation. If you’re wondering what I mean by that, you really need to meet her.

I’ve had the pleasure of working with Cynthia Baker in various capacities during past several years. In that time I’ve observed that she is particularly effective in bringing the two sometimes divergent worlds of the corporate C-suite and the rough and tumble world of social media together  in an understandable and  manner that produces results for all sides involved.

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Cynthia Baker will be leading a session during Interactive Austin 2009 on exactly what she knows best – public relations in the 2.0 environment. Her very powerful panel includes Bob Pearson, Vice President for Communications and Communities at Dell; Christi Day, Online Spokesperson and Emerging Media Specialist for Southwest Airlines; and, Paul Walker, President of  Cohn & Wolfe Digital. Any member of this panel could easily lead a session or day of sessions. Combined, the panel is a wealth of information on the social web and public relations.

Interactive Austin 2009 is scheduled for April 27th, at the Norris Center. Cynthia Baker and her panel will complete the leadership track during the afternoon sessions and will be held at 4 pm.

Be sure to follow @IA09 on Twitter for regular updates on Interactive Austin 2009 and look for #IA09 to follow the conversation.

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