The Show Must Go On
  • Description

    Plugging your products and services at tradeshows and events can sometimes seem like one of those necessary evils that come from doing business today (like those sales reps that call and ask about office supplies — who are those guys, anyway?), but it doesn’t have to always give you a massive marketing headache.


    Let FG SQUARED help you plan and coordinate to improve your presence at your next event — before, during, and after — and take the “ugh” out of “plugging.”

    • Components
      • Direct mail - Support large-scale campaigns with direct messaging
      • Email marketing - Reach an audience too savvy for traditional direct mail then close the loop with a focused call to action
      • Event marketing - Make the most of pre-, during-, and post-event marketing with a well-rounded event-focused campaign
      • Interactive demos - Blow away press, investors, and prospects with a dynamic and interactive display of product prowess
      • Lead generation support - Focus on conversion strategies with support for lead tracking
      • Messaging - Align and arm sales force, channel partners, and product managers with a consistent brand promise
      • Metrics, measurement, and analysis - Measure outcomes for improved results and ROI justification
      • Promotional items and giveaways - Create excitement around your brand with chotchkes and swag
      • Tradeshow design and execution - Build up your brand with high impact booth multimedia, graphics, promotions
      • Social channel development - Capitalize on social channels to virally increase awareness and interest
      • Video production - Use video to convey a targeted message in a high impact way
      • Online community development - Deepen customer relationships with repeat and referral business through advocacy and commitment to customer satisfaction
      • Online events - Develop cost effective and measurable tools for enhancing the customer experience
  • FG SQUARED's The Show Must Go On solution combines pre-, during, and post-event marketing materials to help you get the most out of your event dollars.

    What do you do when your event plan needs to come together? Make a boothy call to FG SQUARED.
    • Target Industries
      • Consumer Electronics
      • Energy
      • Entertainment
      • Environment
      • Government
      • Healthcare
      • Retail
      • Semiconductor
      • Technology
      • Telecom
  • Business Objectives
    • Maximize ROI of event marketing expenditures
    • Create a memorable and compelling event experience
    • Deliver relevant content to prospects that are unable to attend an event in person