Social Capital
What is social capital?
Social capital refers to the connections and interactions people share within and between networks — whether through face-to-face conversation or through web-based social applications such as Wordpress, Facebook, and Twitter.
How does FG SQUARED fit in?
This power, this social capital, can be measured. FG SQUARED can show you how. We can demonstrate how this new world of connectivity can drive your business to new and unexpected heights.
The Art of Consideration
Consumers are connected. They spend time evaluating potential purchases in person-to-person, but not necessarily "in-person" conversations. They validate thoughts together. When they buy things they talk about what happened. They have robust networks through which they share experiences, forming the basis for the next round of purchases. They engage with the brands they like along with the messages that convey their essence.